· The briefing ·
"We plan to launch a first art map and we want the map that will be different than the usual landmark maps."
· Telling the story ·
In The Loop offers a unique path to hidden gems, shedding light on Saigon’s vibrant creative scene. This map will lead you from galleries to independent artists’ studios, from creative art spaces to art shops with goods designed by local artisans.
Inspired by the iconic "American vintage state map postcards", a way the receiver can relate in his/her own imagination of where they might have set foot in. I am fond of observing and noting down the random thoughts running in my mind while taking a stroll along the street in Saigon. An old window panel, pieces of tile that I used to collect and play with other like-minded kids in front of my house, a street vendor's cart my father often stop to buy his cigarettes, even the zoo (Thao Cam Vien) in the heart of the city that I've once been to. Partially, the way everything gradually develops in motion that leaves I reminiscing the old ways. Through this edition, I illustrated the bits and pieces I've gathered metaphorically.
The official map is slightly modified in color to match the print and to highlight the numbers marked.
· Credit ·
Designed by Behalf Studio
Published by Inpages
Illustrated by Luongdoo
Online version: intheloop.city
Note: I was involved in brainstorming and creating the illustration and icons.