· The briefing ·
"We plan to launch a first art map and we want the map that will be different than the usual landmark maps."
· Telling the story ·
In The Loop offers a unique path to hidden gems, shedding light on Saigon’s vibrant creative scene. This map will lead you from galleries to independent artists’ studios, from creative art spaces to art shops with goods designed by local artisans.
Inspired by the iconic "American vintage state map postcards", a way the receiver can relate in his/her own imagination of where they might have set foot in. I am fond of observing and noting down the random thoughts running in my mind while taking a stroll along the street in Saigon. An old window panel, pieces of tile that I used to collect and play with other like-minded kids in front of my house, a street vendor's cart my father often stop to buy his cigarettes, even the zoo (Thao Cam Vien) in the heart of the city that I've once been to. Partially, the way everything gradually develops in motion that leaves I reminiscing the old ways. Through this edition, I illustrated the bits and pieces I've gathered metaphorically.
The official map is slightly modified in color to match the print and to highlight the numbers marked.
· Credit ·
Designed by Behalf Studio
Published by Inpages
Illustrated by Luongdoo
Online version: intheloop.city
Note: I was involved in brainstorming and creating the illustration and icons.
The briefing: “We need a special packaging idea for Coca-Cola Tet 2018.”
The target consumer: Diverse age market, all sexes in the Vietnamese market.
The illustration: Published during the Lunar New Year when Vietnamese people gather together with their families to talk about the past and their hope for a bright future. The highlight of this design is the swallows because it is a significant symbol of the New Year, as it represents wisdom and prosperity.
Ansova is a boutique travel company based in Ho Chi Minh City, Viet Nam. They specialize in handcrafted South East Asian journeys through Thailand, Viet Nam, Cambodia, and Laos.
They decided on using my illustrations as an integral part of their new website, which can be also used the pressing on certain travel themes. It's always a pleasure working with them.
The brief: "A short animation MV that shows one’s yearning for true love."
The music video: It is the love between three people. After being betrayed by the love of her life, the female character chooses a rather cruel and sad ending for their relationship.
The illustration: I developed the storyboard after analyzing a brief project with my team. Afterwards comes the inking and the initial sketching on paper.
My role: Main illustrator
Time to finish: 2 weeks.
Media: Pen and ink, Photoshop